Duboce Park Design Studio Featured Projects

In 2007, Robert worked on the re-imaging of the websites for two top ten radio stations in the Bay area, KDFC 102.1 Classical and KOIT 96.5 Lite Rock, Less Talk.

The stations needed a inviting, interactive approach combined with targeted art and clear "listener first" design.

With KDFC - we launched a new logo, and debuted the new slogan "Casual Comfortable Classical." We also redesigned the now playing feature making the tracks being played on the radio instantly purchasable. We installed the slideshow - providing a constantly changing landscape and made a much more attractive vehicle for advertisers trying to reach a classical music audience.

With KDFC - we needed a light fun feel - using art work from the artists people love. Because KOIT is all about the music - from Elton John to Celine Dion... it is not the #1 station in the Bay Area for 9 years running for no reason. We worked hard to spotlight causes our audience cares about and make sure the latest concert information was quickly available.